Planning the Layout and Layout of Your Website
A website is an online destination that houses your business's information, products and services. It allows customers around the world to access your business, allowing you to grow your customer base outside of your local area. Whether you're building a small brick-and-mortar business, or working as a freelancer, having a website is essential to your success.
Your website is the best way for potential customers to research your product or service before making a purchase. According to Think with Google, 53% of shoppers conduct online research before buying a product or service. Your business will miss out on sales if you don't have an effective, well-designed website.
Before you can begin designing a website, it's important to understand what you need your site to accomplish. Determining the purpose of your website will help you focus your efforts when planning how to design it and write its content. This will give you a clear idea of what your goals are for the website and will make it easier to measure its success once it goes live.
If you have more than one goal for your website, it's fine to include them all in your plan, but don't try to do too much at once. This will confuse your visitors and could end up reducing the number of conversions you see. Once you've determined the purpose of your website, it's time to start putting together a rough outline for how it should look. This is usually done with a pencil and paper, though more complex projects might require a graphic designer or web team to build digital mockups using a graphics editor or other web technologies.
When planning the layout of your website, keep in mind that people read differently on the internet than they do with physical text. They tend to skim rather than read, so it's important to include subheadings, short sentences and paragraphs and white space between each section of your site. This will ensure that your content is easy to scan and understand, making it a better user experience.
Your 'About Us' page is a great place to include your mission statement or a concise description of who you are and what you do as a company. This is a chance to grab your audience's attention and convince them that they should continue reading your site. There are many different ways to hook your audience, but some of the most popular include asking a question, including a startling or surprising fact, or beginning the page with a personal anecdote or story.
As you put your website together, remember to keep it updated with new information regularly. Outdated websites look stale and can cause visitors to lose trust in your brand. It's also a good idea to add links within your content that direct readers to other related pages on your site. This helps boost search engine optimization (SEO) and improves the overall user experience of your site.
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